Meesho: Revolutionizing Online Reselling


In the fast-paced world of e-commerce, Meesho has emerged as a game-changer, empowering individuals to start their own online businesses without any upfront investment. With its innovative platform and user-friendly interface, Meesho has revolutionized the concept of reselling and created a thriving community of entrepreneurs. This article explores the incredible journey of Meesho, its features, its benefits, and how it has transformed the lives of thousands of people.


The Rise of Meesho

Meesho was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal with the vision of enabling micro-entrepreneurship through social commerce. The founders recognized the potential of reselling as a lucrative business model, especially in a country like India with a vast network of suppliers and consumers. Meesho quickly gained traction and became a pioneer in the reselling industry.

How Meesho Works

Meesho operates on a simple yet effective business model. It connects suppliers and resellers on its platform, acting as a bridge between the two. Resellers can browse through a wide range of products across various categories and create their own online stores. They can then share these products with their network, including friends, family, and social media contacts. When someone makes a purchase through a reseller’s store, the reseller earns a commission.

To know how to become a seller or supplier on Meesho you can read the article Meesho App | Meesho Seller | Meesho Supplier.

Benefits of Using Meesho

Using Meesho offers numerous benefits to aspiring entrepreneurs:

Low Investment: Meesho eliminates the need for upfront investment, allowing individuals to start their own business with minimal financial risk.

Product Selection: Resellers have access to a vast catalog of products, ensuring they can cater to the diverse preferences and needs of their customers.

Logistics Support: Meesho takes care of order processing, packaging, and delivery, relieving resellers from the burden of logistics.

Training and Support: Meesho provides comprehensive training and support to resellers, equipping them with the necessary skills and knowledge to succeed.

Flexible Work Hours: Reselling on Meesho offers flexibility, allowing individuals to work at their own pace and manage their business alongside other commitments.

Success Stories

Meesho has witnessed numerous success stories, with resellers achieving remarkable growth and financial independence. Many individuals, especially women from smaller towns and rural areas, have found Meesho to be a transformative platform. By leveraging their social networks and showcasing their entrepreneurial skills, they have overcome socio-economic barriers and achieved remarkable success.

Tips for Success on Meesho

To maximize success on Meesho, here are some valuable tips:

Build a Strong Network: Invest time and effort in expanding your social network to reach a larger customer base.

Focus on Niche Markets: Identify niche markets with high demand and less competition to boost your sales.

Engage with Customers: Provide exceptional customer service and engage with your customers to build trust and loyalty.

Leverage Social Media: Utilize social media platforms to showcase your products and attract potential customers.

Stay Updated: Keep up with the latest trends and adapt your product offerings accordingly to stay ahead of the competition.

Meesho vs. Traditional Reselling

Meesho has disrupted the traditional reselling model in several ways:

Accessibility: Meesho’s online platform provides accessibility to anyone with a smartphone and an internet connection, breaking geographical barriers.

Automation: Meesho automates various processes such as order management and logistics, streamlining the reselling experience.

Diverse Product Range: The wide range of products available on Meesho allows resellers to cater to a larger customer base and diversify their offerings.

Digital Marketing Tools: Meesho offers digital marketing tools and features that empower resellers to market their products effectively.

Community Support: Meesho’s reseller community provides a supportive environment where individuals can learn from each other and share their experiences.

The Future of Meesho

With its exponential growth and positive impact on individuals’ lives, the future of Meesho looks promising. The company continues to innovate and expand its offerings, exploring new avenues and partnerships. As technology evolves and e-commerce becomes more prevalent, Meesho is poised to play a significant role in shaping the future of reselling and micro-entrepreneurship.


Meesho has emerged as a trailblazer in the online reselling industry, democratizing entrepreneurship and providing a platform for individuals to realize their dreams. With its user-friendly interface, extensive product catalog, and comprehensive support system, Meesho has transformed the way people do business. Whether it’s achieving financial independence, balancing work-life commitments, or exploring new career paths, Meesho has opened doors to endless possibilities.


1. Is Meesho available in countries other than India?

Meesho is currently focused on the Indian market. However, there are plans to expand to other countries in the future.

2. Can I start reselling on Meesho without any prior experience?

Absolutely! Meesho provides training and support to resellers, regardless of their previous experience in reselling.

3. How can I track my orders on Meesho?

Meesho provides a tracking feature that allows you to monitor the status and location of your orders in real-time.

4. Are there any fees associated with using Meesho?

No, there are no registration or membership fees to join Meesho. You only pay for the products you purchase.

5. Can I sell my own products on Meesho?

Currently, Meesho primarily focuses on connecting resellers with suppliers. However, the platform is continuously evolving, and future updates may introduce features for resellers to sell their own products.

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